WHO WE ARE
At the height of his powers, legendary comedian Spike Milligan and his motley crew of comedy writers set up shop above a grocers in London to service the creative community with a highly sought-after joke store. The premise was simple – need to put the funny into your speech, radio ads or television commercials? Then give us a call!
The Punch Up picks up where Milligan left off. We’re a bureau of Australia’s funniest comedy writers who are ready to collaborate. If you have content that needs to be engaging, memorable and, above all else, funny – we’re the people you need. We’ve worked across every possible platform; popular light entertainment and narrative comedy television, radio, print and now you have a direct line to the funniest people in any room.
We are your one-stop shop for comedy. Whether you need help creating a concept or taking a script and polishing that turd until it shines, we can handle anything. We’re the class clowns come good. We believe you can find the funny side to anything and we work with our clients to enhance their vision and make the process seem like the easiest thing in the world.
WHY YOU NEED US
Do you take your car to a dentist to fix? Heck no.
It’s not what they do. It’s not their specialty. When you need to get something done right, you hire an expert and when it comes to comedy – we’re the experts. The truth is this; comedy is hard. It’s a skill honed on stage, night after night and takes years to master. Think of us as the panel beaters of the content world. We take your copy, scripts for online, radio or television campaigns or even a company address and punch up that idea until it shines!
You see memory is a funny old thing. Events don’t make you remember something, the combination of event and emotion is what creates a powerful, lasting memory. So you have two options; traumatise your audience so they have PTSD and are curled up in the foetal position – OR – make them laugh and smile so they always attribute your brand with humour and joy – we strongly suggest the latter.
If you’re asking yourself “why does comedy matter?“ The campaigns millennials remember best are the funny ones: 80% recall ads that made them laugh, but they’re especially harsh in judging brands whose attempts at humour come off as disingenuous, and it’s tough to master that art. An art we have decades of experience with.
A lot of content that tries to be funny falls short of it’s goal which can be disastrous for brands. Comedy that tries to be funny and fails comes off as disingenuous and in a marketplace that craves authenticity, this can be the kiss of death for a brand.
WHAT WE DO
We love bringing laughter into the world, it’s our favourite thing to do. So why not share that? Every brand wants to connect with an audience and that’s exactly what good comedians do; we connect. We make the mundane funny and relatable and we can do it for you. How do we do that? Well, there are a whole bunch of ways. We do everything from coming up with a winning idea for your next campaign to giving your script a comedy wash so that it leaves your audience wanting more. We just want to make people laugh and help you make a connection.
So you only make things funny? No! Not at all. Comedy is our main squeeze, it’s our thang, but what we really love is writing. Whether it be providing feedback on a commercial script or making an upcoming speech sing, we’re into it.